To run effective retargeting through Socioh, you’ll need to connect to a Facebook Business Manager account. A Business Manager account gives you greater control and flexibility - allowing you to add team members or advertisers and manage different ad accounts, pages, permissions and apps, all in one place.
If you’ve been using a personal ad account, you can set up a Business Manager account on Facebook for free, then claim your personal ad account.
Here are the steps to claiming your personal ad account from within your Business Manager:
- Open your Business Manager and go to Business Settings.
- Click on the ‘Accounts’ drop down and select Ad Accounts.
- Click on the ‘+ Add’ button.
- Choose one of the 3 options: Add Ad Account, Request Access to an Ad Account or Create a new ad account.
- If you choose to request access or add an ad account, enter the ad account ID for your personal account and submit your request. Now you’re all set up.
Now connect your Business Manager to Socioh to begin effective retargeting campaigns for your brand.