Dynamic Product Ads or DPAs are the best performing type of ads on Facebook.
They are carousel ads which target each viewer with the same products that they have previously viewed on your site. Since your potential buyer has already shown interest in these products, DPAs tend to have the highest conversion rates.
We recommend that you use DPAs to target product page bouncers and to recover cart abandoners.
Why do I need a catalog for a DPA?
A Product Feed or a Catalog is a list of your store’s products with information like product photo, price, name, availability etc. This is how Facebook gets access to all the information that it needs to populate your dynamic ad.
You can create a catalog on Facebook or through Socioh.
Learn more about Socioh's proprietory Branded Catalogs.